Organising an event gives you a great opportunity to be the game changer - the one who creates such an impact that transforms your business from good to great and inspirational.

Recognising the opportunity to be the game changer is just the beginning of the journey. Daring to be different and to pursue game changing ideas is the real challenge.

So, how do you make the changes in your organisational strategies to stand out from the crowd and be recognised as a leader in your field? Here are some key concepts and ideas that will help you become the game changer at your next event.

• Dare to be different. No one ever forged an identity as a market leader or game changer by copying others. Put those creative juices into overdrive and look for original off the wall themes and innovative practices to make your event different and memorable. A great way to do this is to use original event backdrops that carry a clear theme consistent with your events key concepts. That does not mean you have to throw the baby out with the bathwater - study what your competitors are doing and see how you can improve on that.  Don’t stand still - innovate and create.

• Be very clear about the purpose and the aims of the event. Keep things simple and try not to be all things to everyone but be specific and clear. Identify a problem or pain point in your target market and work to address that problem in the event. 

• Make it meaningful - frame the event in clear concise language aimed directly at your audience and then hammer the point home by using media wall printing to emphasise your point - if you can frame this around a catch hashtag that will make the impact all the more effective.

• Ensure that your event gives you and your audience opportunities to build and enhance relationships within the event. Nothing changes unless people respond positively to a set of circumstances. To be a game changer you have to be able to recognise and cater for people’s needs - you have to give them the opportunity to not only be wowed by your presentations and slick operation but you have to give them the chance to interact and relate with each other. A great way to help people connect is to use a media wall for photo opportunities and social media interaction.

Of course, there is an element of risk in daring to be different, but that is a risk that game changers welcome with open arms. Think outside the square, be different and build your tribe - that’s how you can change the game.